Appetisi Kaasferpakking by Fanny De Bray

Appetisi Kaasferpakking by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Appetisi Kaasferpakking

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Appetisi Kaasferpakking

Appetisi is in ferpakkingsûntwerp foar in rige kant-en-klaar snijde kazen. De rige omfettet kaasblokjes, rasp kaas en mozzarellastikjes. Elke ferpakking is makke fan plastyk en hat in trochsichtich finster, sadat de kaas deryn direkt sjoen wurde kin. Printe yllustraasjes jouwe elk produkt in eigen karakter en litte dúdlik sjen hoe't elke kaas brûkt wurdt. De namme Appetisi ferbynt trije ideeën: aptit, lyts snackje en praktysk gebrûk. It ûntwerp presintearret kaas as in flugge en maklike ûnderbreking, en de pakketten wurde ferkocht yn Europeeske supermerken.

The Recognition

About the A' Design Award yn Brûns

Appetisi Kaasferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Appetisi Kaasferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Appetisi Kaasferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray