All Mies Packaging Polshorloazje Ferpakking by Walmir Luz

All Mies Packaging Polshorloazje Ferpakking by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2019

All Mies Packaging Polshorloazje Ferpakking

by Walmir Luz

Client: All Mies

A' Design Award yn Brûns Winner in Ferpakking Category

19,975

Verified Award Winner

Verify Award Status for #76499

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About All Mies Packaging Polshorloazje Ferpakking

All Mies is in ferpakkingsûntwerp foar polshorloazjes. De doaze is opboud út in rige lagen kartonpapier mei in útsparring foar it horloazje yn it midden, dêr't it horloazje leit. In tin rubberen bân leit yn lytse kepen en hâldt de lagen byinoar. In bûtenste kaft omslút de kearn en is graveard mei de merkidentiteit. De kaft kin ôfskood wurde of iepene wurde fanút in eftertab. As de rubberen bân fuorthelle wurdt, skiede de lagen har en komt it horloazje foar it ljocht. De laachfoarm is ynspireare troch topografyske modellen dy't brûkt wurde by it meitsjen fan modellen.

The Recognition

About the A' Design Award yn Brûns

All Mies Packaging Polshorloazje Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan All Mies Packaging Polshorloazje Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. All Mies Packaging Polshorloazje Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC