The Soul of Maotai Flavour Wu Primary Function: Ferpakking foar drankflessen by Li Zuo

The Soul of Maotai Flavour Wu Primary Function: Ferpakking foar drankflessen by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

The Soul of Maotai Flavour Wu Primary Function: Ferpakking foar drankflessen

by Li Zuo

Client: Wendao WD Creativity

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Primary Function: Ferpakking foar drankflessen

Wu is in ferpakkingsûntwerp foar in hegere klasse Maotai-smaak drank. De flesse is foarme as in drip floeistof, wat it idee útdrukt dat de drank binnenyn in ferfyne essinsje is. It glêsoerflak is glêzuere en it logo is fergulde. De bûtenkast is makke fan natuerlik hout, útsnien mei in wettermûterpatroan, dat de foarm fan de flesse werhellet en te recyclen is. Yn de produksje waard in útsniene houten glêsmal brûkt. It folsleine set mjit 260 mm breed, 140 mm djip en 300 mm heech. It ûntwerp helpt keapers om it karakter fan de drank te begripen.

The Recognition

About the A' Design Award yn Sulver

The Soul of Maotai Flavour Wu Primary Function: Ferpakking foar drankflessen is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan The Soul of Maotai Flavour Wu Primary Function: Ferpakking foar drankflessen wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. The Soul of Maotai Flavour Wu Primary Function: Ferpakking foar drankflessen is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo