Fanwu Xiangyin Tea Teeferpakking by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Teeferpakking by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2020

Fanwu Xiangyin Tea Teeferpakking

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #86671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanwu Xiangyin Tea Teeferpakking

Fanwu Xiangyin Tea is in ferpakkingsûntwerp foar Pu'er-tee út Xishuangbanna yn Yunnan, Sina. De yllustraasje hat de foarm fan in oaljefantskop en kombinearret teetúnen, teebeammen, teeplukkers en bisten fan Yunnan. De bûtenste doaze is makke fan in gearparse houtmateriaal dat net fersmoarget, ôfbrekber en miljeufreonlik is. De doaze is licht en maklik mei te nimmen. De tee sit yn in metalen pot mei in hânfet, en de pot kin nei it opbrûken fan de tee opnij brûkt wurde. It ûntwerp presintearret tradisjonele teekultuer yn in eigentiidske foarm en stipet miljeubewustwêzen.

The Recognition

About the A' Design Award yn Goud

Fanwu Xiangyin Tea Teeferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Fanwu Xiangyin Tea Teeferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fanwu Xiangyin Tea Teeferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018