InterBrasil Logotype Redesign Redesign Fan Merkidentiteit troch Mateus Matos Montenegro

InterBrasil Logotype Redesign Redesign Fan Merkidentiteit troch Mateus Matos Montenegro is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2020

InterBrasil Logotype Redesign Redesign Fan Merkidentiteit

troch Mateus Matos Montenegro

Klant: InterBrasil

A' Design Award yn Sulver Winner yn de kategory Grafysk

60,987

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #86886

Portfolio besjen Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer InterBrasil Logotype Redesign Redesign Fan Merkidentiteit

De ynspiraasje foar it neitinken en herûntwerp fan it merk wiene de feroaringen yn modernisearring en yntegraasje yn 'e kultuer fan it bedriuw. It ûntwerp fan it hert koe net langer ekstern wêze foar it merk, en ynspireare in partnerskip sawol yntern mei meiwurkers, mar ek mei klanten. In yntegreare uny tusken foardielen, ynset en kwaliteit fan tsjinst. Fan 'e foarm oant de kleuren, yntegreare it nije ûntwerp it hert yn' e B en it sûnenskrús yn 'e T. De twa wurden gearfoege yn' t midden, wêrtroch it logo útsjocht op ien wurd, ien symboal, en ferienigje de R en B yn it hert.

De Erkenning

Oer de A' Design Award yn Sulver

InterBrasil Logotype Redesign Redesign Fan Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan InterBrasil Logotype Redesign Redesign Fan Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. InterBrasil Logotype Redesign Redesign Fan Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Ofmjittingen & Ferpakking: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Labels: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Produksjetechnology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Untwerpútdaging: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Undersyk: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Ynspiraasje: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Projektdoer: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operaasjestreamferrin: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Teamleden: Mateus Matos Montenegro