Feel The Vineyard Eksposysjeûntwerp troch Kelvin Chan

Feel The Vineyard Eksposysjeûntwerp troch Kelvin Chan is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Evenemint en Barren Ûntwerp.

BrûnsEvenemint· 2020

Feel The Vineyard Eksposysjeûntwerp

troch Kelvin Chan

Klant: Hong Kong Trade Development Council - Exhibition Services

A' Design Award yn Brûns Winner yn de kategory Evenemint

20,853

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #86887

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Feel The Vineyard Eksposysjeûntwerp

Feel the Vineyard is in eksposysjeûntwerp dat makke is foar in wyn- en sterkedrankbeurs yn Hongkong. De yndieling beslacht achthûndertdrjeatritich kwadraatmeter en biedt romte foar 255 wynmerken. It tema is in wynhoeve. Hout, gers en metaal binne de wichtichste materialen. Houten patroanen roppe tradisjonele fetten yn it sin, wylst gers in druveboomgerd suggereart. Foar de displayûnderdielen is keazen foar kabinetten fan draadmetaal, om romte te besparjen en fleksibele opstellingen mooglik te meitsjen. In geurmuorre lit de ferskillende aroma's fan Australyske wynen sjen, en in wynbar biedt in ûntspannen priuwseksje.

De Erkenning

Oer de A' Design Award yn Brûns

Feel The Vineyard Eksposysjeûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Feel The Vineyard Eksposysjeûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Feel The Vineyard Eksposysjeûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Ofmjittingen & Ferpakking: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Labels: Exhibition, winery, natural, Australia, Wine, modern, creative
Produksjetechnology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Untwerpútdaging: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Undersyk: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Ynspiraasje: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Projektdoer: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operaasjestreamferrin: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Ofbyldingskrediten: Hong Kong Trade Development Council