Pony Pack Tea Primêre Funksje: Ferpakking foar Teekado-doaze troch Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea Primêre Funksje: Ferpakking foar Teekado-doaze troch Xiang Qian, Deng Zhehao and Yao Wenliang is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Pony Pack Tea Primêre Funksje: Ferpakking foar Teekado-doaze

troch Xiang Qian, Deng Zhehao and Yao Wenliang

Klant: Rufy Design

A' Design Award yn Sulver Winner yn de kategory Ferpakking

22,865

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #87642

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Pony Pack Tea Primêre Funksje: Ferpakking foar Teekado-doaze

Pony Pack Tea is in kadoferpakkingsûntwerp makke foar premium tee. It konsept folget de lange skiednis fan teemakerij, wêrby't tradisjonele metoaden bewarre bliuwe en kombinearre wurde mei modern produksjebehear. Sineeske karakters skreaun yn de stilen fan ferskate perioaden binne op it oerflak laachge om kwaliteit út te drukken dy't troch de tiid hinne meidroegen wurdt. De set omfettet in doaze en in seildoekstas ôfsletten mei in oanhelle touknoop. Ienfâldich strukturearre papier wurdt brûkt, mei sylkskerpdruk, bronzearjen en reliëf. De foarmen dogge tinke oan teekolommen en teekoeken.

De Erkenning

Oer de A' Design Award yn Sulver

Pony Pack Tea Primêre Funksje: Ferpakking foar Teekado-doaze is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Pony Pack Tea Primêre Funksje: Ferpakking foar Teekado-doaze wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Pony Pack Tea Primêre Funksje: Ferpakking foar Teekado-doaze is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Ofmjittingen & Ferpakking: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Labels: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Produksjetechnology: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Untwerpútdaging: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Undersyk: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Ynspiraasje: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Projektdoer: 2017-2017.9 changsha, hunan province, China
Operaasjestreamferrin: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Teamleden: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Ofbyldingskrediten: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。