Milk Baobab Baby Skin Care Ferpakking Ûntwerp by Taenam

Milk Baobab Baby Skin Care Ferpakking Ûntwerp by Taenam is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

Milk Baobab Baby Skin Care Ferpakking Ûntwerp

by Taenam

Client: Taenam H&h

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #88243

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Baobab Baby Skin Care Ferpakking Ûntwerp

It is ynspireare troch molke, it haadyngrediïnt. It unike kontenerûntwerp fan it molkepakket reflektet de produktkarakteristiken en is ûntworpen om fertroud te wêzen foar sels de earste kear konsuminten. Derneist wurdt it materiaal makke fan polyetyleen (PE) en rubber (EVA) en de sêfte skaaimerken fan pastelkleur brûkt om te beklamjen dat it in mild produkt is foar bern mei in swakke hûd. De rûne foarm wurdt op 'e hoeke tapast foar feiligens fan mem en poppe.

The Recognition

About the A' Design Award yn Sulver

Milk Baobab Baby Skin Care Ferpakking Ûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Milk Baobab Baby Skin Care Ferpakking Ûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Milk Baobab Baby Skin Care Ferpakking Ûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
Dimensions & Packaging: wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml
Tags: packaging, design, baby skin care, baby lotion, baby wash
Production Technology: The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
Design Challenge: The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
Research: Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
Inspiration: The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
Project Duration: The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
Operation Flow: This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
Team Members: Nam YuNa
Lee JeongUng
Kim Hyein