Open Packaging Sleeves troch Koen van Rijen

Open Packaging Sleeves troch Koen van Rijen is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2020

Open Packaging Sleeves

troch Koen van Rijen

Klant: Roy Soetekouw

A' Design Award yn Izer Winner yn de kategory Ferpakking

9,306

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #88515

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Open Packaging Sleeves

This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

De Erkenning

Oer de A' Design Award yn Izer

Open Packaging Sleeves is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Open Packaging Sleeves wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Open Packaging Sleeves wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves.

The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers.

The client personally stamped each box during the presentation which makes every box a unique one.

The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
Ofmjittingen & Ferpakking: Width 220mm
Depth 55mm
Height 310mm
Labels: sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss
Produksjetechnology: Each set of sleeves is handmade and the numbers are screen printed.
Untwerpútdaging: The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.
Undersyk: Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.
Ynspiraasje: The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres.

The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic.

Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers.
Projektdoer: The project lasted a year and started in april 2006
Operaasjestreamferrin: The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.
Patinten: Copyrights belong to Koen van Rijen, 2019
Teamleden: Koen van Rijen
Ofbyldingskrediten: Image #1 : Art Director Koen van Rijen, open, 2019
Image #2 : Art Director Koen van Rijen, open, 2019
Image #3 : Art Director Koen van Rijen, open, 2019
Image #4 : Art Director Koen van Rijen, open, 2019
Image #5 : Art Director Koen van Rijen, open, 2019