Si Te Baijiu Primêre Funksje: Drankferpakking by Wen Liu and Yong Deng

Si Te Baijiu Primêre Funksje: Drankferpakking by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

Si Te Baijiu Primêre Funksje: Drankferpakking

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #88621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Te Baijiu Primêre Funksje: Drankferpakking

Si Te Baijiu is in ferpakkingsûntwerp foar in Sineeske sterke drank. De ferpakking is fersierd mei de Baoxiang-blom, in âld Sineesk patroan dat de betsjutting fan skat en lang libben draacht. It patroan wurdt kombinearre mei krêftige oriïntaalske kleuren om in eigentiidske Sineeske estetyk te foarmjen. De ferpakking is makke fan spesjaal papier en sidene stof, en de foarkant is produsearre mei in weeftechnyk. De produktnamme wurdt presintearre op in metalen kaart. De flesse is fan keramyk mei in brune blomôfwurking. De ferpakking mjit 165 mm yn lingte, 135 mm yn breedte en 320 mm yn hichte.

The Recognition

About the A' Design Award yn Sulver

Si Te Baijiu Primêre Funksje: Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Si Te Baijiu Primêre Funksje: Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Si Te Baijiu Primêre Funksje: Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging: The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags: Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology: The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge: The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research: The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration: The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration: The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow: The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members: Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.