Mi Sports Bluetooth Headset Mini Haadfunksje: Ferpakking foar Headset troch Xiaomi

Mi Sports Bluetooth Headset Mini Haadfunksje: Ferpakking foar Headset troch Xiaomi is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2020

Mi Sports Bluetooth Headset Mini Haadfunksje: Ferpakking foar Headset

troch Xiaomi

Klant: Xiaomi

A' Design Award yn Izer Winner yn de kategory Ferpakking

14,942

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89167

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mi Sports Bluetooth Headset Mini Haadfunksje: Ferpakking foar Headset

Boektekst: Mi Sports Bluetooth Headset Mini is ferpakking dy't makke is foar in sportive Bluetooth-headset. De foarkant fan de ferpakking lit allinnich de earstikken en de kontroller sjen, wylst de kabel ferburgen bliuwt. In PET-bakje oan de binnenkant hâldt de headset op syn plak, en in papieren omslach foarmet de bûtenste skyl. Fan ôfstân besjoen liket it as soene de twa earstikken eagen wêze en de kontroller in mûle. Tafoege kleuren en printe details feroarje elke ferpakking yn in emoji-gesicht mei in oare útdrukking. It ûntwerp is derop rjochte om jonge keapers oan te sprekken tsjin lege produksjekosten.

De Erkenning

Oer de A' Design Award yn Izer

Mi Sports Bluetooth Headset Mini Haadfunksje: Ferpakking foar Headset is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Mi Sports Bluetooth Headset Mini Haadfunksje: Ferpakking foar Headset wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Mi Sports Bluetooth Headset Mini Haadfunksje: Ferpakking foar Headset wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Ofmjittingen & Ferpakking: dimension height 79mm, Length 110mm, width 28mm
Labels: Handset, electronic, emoji, packaging, colorful
Produksjetechnology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Untwerpútdaging: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Undersyk: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Ynspiraasje: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Projektdoer: The project started in April 2018 and finished in April 2019 in Beijing, China
Operaasjestreamferrin: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patinten: Copyrights belong to Xiaomi, 2019
Teamleden: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Ofbyldingskrediten: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge