Beautiful Life Mottenbalferpakking troch Pica Packaging Design Lab

Beautiful Life Mottenbalferpakking troch Pica Packaging Design Lab is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

Beautiful Life Mottenbalferpakking

troch Pica Packaging Design Lab

Klant: Beijing Lvsan Chemistry Co.Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

10,060

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89378

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Beautiful Life Mottenbalferpakking

Beautiful Life is in ferpakkingsûntwerp foar mottenballen dy't yn Sina ferkocht wurde. De ferpakking fan mottenballen is strang regele, wêrtroch't de measte produkten op de merk der hast itselde útsjogge. Beautiful Life makket gebrûk fan in kalligrafysk logo, perzikblommen en in figuer ûntliend oan de tradisjonele Sineeske skilderkeunst. It iepeningsfinster hat de foarm fan in flearmûs, in tradisjoneel symboal fan segen. It blikken bakje is yn acht kleuren printe, en de papieren doaze is bewurke mei reliëf en fergulding. It blikken bakje sluet de geur ôf en kin bewarre en opnij brûkt wurde. In ferburgen binnendeksel makket it foar bern dreech om de ferpakking te iepenjen.

De Erkenning

Oer de A' Design Award yn Brûns

Beautiful Life Mottenbalferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Beautiful Life Mottenbalferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Beautiful Life Mottenbalferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Ofmjittingen & Ferpakking: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Labels: Packaging, China, Culture, Daily chemicals, Household, Mothball
Produksjetechnology: 8-color tinplate printing
Carving on paper
Gilding over paper
Untwerpútdaging: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Undersyk: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Ynspiraasje: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Projektdoer: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Operaasjestreamferrin: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Teamleden: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Ofbyldingskrediten: Shuwei Qi and Rijiang Wang, 2019.