Jingyang Brick Tea Ferpakking foar tee troch Litete Brand Design is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Jingyang Brick Tea Ferpakking foar tee

troch Litete Brand Design

Klant: Litete Brand Design

A' Design Award yn Sulver Winner yn de kategory Ferpakking

27,957

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89381

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jingyang Brick Tea Ferpakking foar tee

Jingyang Brick Tea is in ferpakkingsûntwerp foar parske teebrikken. De ferpakking mjit 100 mm by 100 mm by 40 mm en is makke fan hânmakke rispapier, dat focht ôfwart. De fersiering wurdt mei de hân oanbrocht mei houtblokdruk, in tradisjoneel Sineesk ambacht. De yllustraasjes litte it keapmanslibben en pleatslike gewoanten fan de lette Qing-dynasty sjen, en trije tradisjonele Sineeske kleuren wurde oer it hiele assortimint brûkt. De ûnderkant wurdt sletten mei in papieren label. In knoop fan strieljetou fersegelt de ferpakking en tsjinnet ek as handfet om te dragen.

De Erkenning

Oer de A' Design Award yn Sulver

Jingyang Brick Tea Ferpakking foar tee is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Jingyang Brick Tea Ferpakking foar tee wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Jingyang Brick Tea Ferpakking foar tee is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Ofmjittingen & Ferpakking: 100 mm x 100 mm x 40 mm
Labels: Engraving,Tea Packaging,Packaging design
Produksjetechnology: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Untwerpútdaging: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Undersyk: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Ynspiraasje: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Projektdoer: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Operaasjestreamferrin: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patinten: Copyrights belong to Langcer Lee, 2019.
Teamleden: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Ofbyldingskrediten: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018