Wiseman Beer Bierferpakking troch Wen Liu and Henghong Yang

Wiseman Beer Bierferpakking troch Wen Liu and Henghong Yang is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Wiseman Beer Bierferpakking

troch Wen Liu and Henghong Yang

Klant: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

32,000

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #91422

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Wiseman Beer Bierferpakking

Wiseman Beer is in ferpakkingsûntwerp foar in bier yn flesse dat him rjochtet op jonge konsuminten yn Sina. De flesse is makke fan glês en plastik, de dop is makke fan metaal, en it label is makke fan papier. In fette reade en wite ikoan wurdt streekrjocht op 'e flesse tapast, en in grut read gebiet drukt enerzjy en passy út. De ferpakking is 230 millimeter breed, 60 millimeter djip en 60 millimeter heech. De bedoeling is om bierferpakking in moderne útstrieling te jaan dy't past by it frije en boartlike karakter fan jonge minsken.

De Erkenning

Oer de A' Design Award yn Sulver

Wiseman Beer Bierferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Wiseman Beer Bierferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Wiseman Beer Bierferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Ofmjittingen & Ferpakking: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Labels: Wasa, Beer, Wiseman, Art, Red
Produksjetechnology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Untwerpútdaging: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Undersyk: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Ynspiraasje: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Projektdoer: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operaasjestreamferrin: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Teamleden: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Ofbyldingskrediten: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019