Yo,verde Olive-Oalje troch Antonio Cuenca

Yo,verde Olive-Oalje troch Antonio Cuenca is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

Yo,verde Olive-Oalje

troch Antonio Cuenca

Klant: Yo, Verde

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,789

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #91926

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yo,verde Olive-Oalje

In synthese-oefening foar dit ûntwerp ynspireare troch klassike siroopjars. De namme is de insignia fan it produkt dat de griene kleur fan 'e oalje binnen rjochtfeardiget. Oan 'e foarkant is it logo konstruearre út it farmaseutyske krús dy't in pixeleare hert foarmet. It sobere en keunstleaze ûntwerp dat in berjocht brûkt ferbûn mei sûnens en de ynhâld derfan.

De Erkenning

Oer de A' Design Award yn Brûns

Yo,verde Olive-Oalje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yo,verde Olive-Oalje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yo,verde Olive-Oalje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Ofmjittingen & Ferpakking: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Labels: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Produksjetechnology: Glass. This bottle is painted in white, and printed in two colours.
Untwerpútdaging: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Ynspiraasje: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Projektdoer: The project started in November 2016 and finished in February 2017 in Úbeda.
Operaasjestreamferrin: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Ofbyldingskrediten: Fotógrafo: Balta fotografo