India Packaging Primêre Funksje: Produktferpakking troch Xiaomi

India Packaging Primêre Funksje: Produktferpakking troch Xiaomi is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

India Packaging Primêre Funksje: Produktferpakking

troch Xiaomi

Klant: Xiaomi

A' Design Award yn Sulver Winner yn de kategory Ferpakking

31,594

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #92159

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer India Packaging Primêre Funksje: Produktferpakking

India Packaging is in ferpakkingssysteem dat makke is foar in produktline fan konsumintenelektroanika dy't ferkocht wurdt op 'e Yndiaaske merk. It ûntwerp brûkt in kontrastearjend oranje en swart kleureskema om de fisuele ympakt te fergrutsjen en om de haadmerkkleur wjer te jaan. In spesjaal gebiet op eltse doaze draacht de merkidentiteit, sadat deselde styl oanholden wurdt oer produkten fan ferskillende kategoryen en formaten hinne. In dúdlike struktuer oan 'e foarkant presintearret wichtige produktynformaasje, de slogan en de wichtichste ferkeappunten. Eltse doaze is makke fan papier, stânsen en fâlden yn foarm.

De Erkenning

Oer de A' Design Award yn Sulver

India Packaging Primêre Funksje: Produktferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan India Packaging Primêre Funksje: Produktferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. India Packaging Primêre Funksje: Produktferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Ofmjittingen & Ferpakking: dimension height 30-120, Length 50-95, width 32-50mm
Labels: electronic, orange, colorful, technology
Produksjetechnology: material: Paper Structure: paper die cut and fold to box.
Untwerpútdaging: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Undersyk: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Ynspiraasje: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Projektdoer: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operaasjestreamferrin: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patinten: Copyrights belong to Xiaomi, 2019
Teamleden: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Ofbyldingskrediten: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge