BLunch Isolearre Lunchtas by Valeria Zerbo

BLunch Isolearre Lunchtas by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Moade- en Reisaksessoires Ûntwerp Competition Category.

BrûnsAksessoire· 2020

BLunch Isolearre Lunchtas

by Valeria Zerbo

Client: Pinapple New York

A' Design Award yn Brûns Winner in Aksessoire Category

14,473

Verified Award Winner

Verify Award Status for #93319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BLunch Isolearre Lunchtas

BLunch is in isolearre lunchtas ûntwurpen foar froulju mei lange wurkdagen. Twa fakken hâlde iten en persoanlike spullen skieden. In romme isolearre fak mei in sintrale ritsluting hâldt lunch of snacks, wylst in smel fak mei in boppeste ritsluting deistige spullen befettet. In wetterticht binnenwurk foarkomt lekken, en stiksels oer de stof ferbergje it ynterne isolearjende tekstyl. Der is ek in eksterne stekkerbûse oanwêzich. De tas is mei de hân makke yn Itaalje fan folfeine learen en Italiaanske weefde stof, keazen om harren tekstuer en duorsumens.

The Recognition

About the A' Design Award yn Brûns

BLunch Isolearre Lunchtas is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan BLunch Isolearre Lunchtas wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. BLunch Isolearre Lunchtas foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.