Fruit Bites Ferpakking troch Nour Shourbagy is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.
BrûnsFerpakking· 2020
Fruit Bites Ferpakking
troch Nour Shourbagy
Klant: Fruit Bites
A' Design Award yn Brûns Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #93428It Untwerp
Oer Fruit Bites Ferpakking
Wat is better dan in ytbere skuldfrije snack foar jo bern? Fruit Bites-ferpakkingsûntwerpen binne ûntworpen om bern oan te moedigjen har snackinggewoanten te feroarjen en te kiezen foar it iten fan natuerlike droege fruchten ynstee fan junk snacks. It doel is om elke âlder te bemachtigjen om syn / har bern syn snackingpatroan te feroarjen. De útdaging is om karakters te ûntwerpen dy't foardielen fan fruchten reflektearje dy't bern maklik kinne begripe en relatearje as iets koel en sûn. Mango spilet in grutte rol yn hûd sûnens. Banaan helpt jo normale fisy te behâlden. Apple is goed foar jo ûnthâld en konsintraasje.
De Erkenning
Oer de A' Design Award yn Brûns
Fruit Bites Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Fruit Bites Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Fruit Bites Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits. - Ofmjittingen & Ferpakking
- Width 90 mm x 45 Depth x Height 140 mm
- Labels
- Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
- Produksjetechnology
- The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
- Untwerpútdaging
- The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration. - Undersyk
- At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
- Ynspiraasje
- The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
- Projektdoer
- The project started in August 2019 in Cairo and finished in October 2019 in Cairo
- Operaasjestreamferrin
- Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.
Sponsore
Ferkenne Fierder as Designers.org
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