Macy’s Website E-commerce Webside by Willy Lai and Dave Torres

Macy’s Website E-commerce Webside by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Webside en Webûntwerp Competition Category.

GoudWeb· 2020

Macy’s Website E-commerce Webside

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award yn Goud Winner in Web Category

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Colors

The Design

About Macy’s Website E-commerce Webside

De webside fan Macy's is in e-commerce platfoarm dat klanten de mooglikheid jout om it assortimint fan Macy's online te keapjen. De webside waard yn 2019 opnij ûntwurpen as direkte reaksje op feedback fan klanten, wat resultearre yn in strak, ienfâldich en troch moade ynspirearre ûntwerp. De yndieling is basearre op moademedia en konsuminte-technologyprodukten, en hat as doel om Macy's te ûnderskieden fan konkurrearjende winkelbedriuwen. Der binne moderne responsive webtechnologyen brûkt, sadat de side besjoen wurde kin op laptops, tablets en smartphones. Undersyk nei brûkersûnderfining hat it nije ûntwerp stjoerd, wêrûnder enkêtes, ynterviews en usability-testen.

The Recognition

About the A' Design Award yn Goud

Macy’s Website E-commerce Webside is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Macy’s Website E-commerce Webside wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Macy’s Website E-commerce Webside makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed reponsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.