Macy’s Website Primêre Funksje: Webside-ynterface by Willy Lai and Dave Torres

Macy’s Website Primêre Funksje: Webside-ynterface by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ynterface, Ynteraksje en Brûkersûnderfining Ûntwerp Competition Category.

SulverYnterface· 2020

Macy’s Website Primêre Funksje: Webside-ynterface

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award yn Sulver Winner in Ynterface Category

41,264

Verified Award Winner

Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Primêre Funksje: Webside-ynterface

Boektekst: Macy's Website is in online-retailynterface dy't klanten yn steat stelt om de produkten dy't Macy's oanbiedt te besjen en te keapjen. De webside waard opnij ûntwurpen as reaksje op klantfeedback, wat resultearre yn in strakke en ienfâldige opmaak ynspirearre troch modemedia en konsuminte-technologyprodukten. Responsive webtechnologyen jouwe tagong fia laptops, tablets en smartphones. Wiidweidich ûndersyk stjoerde it wurk, ynklusyf brûkersûndersiken, ynterviews, A/B-testen en brûkberheidstesten. De ienfâldiger struktuer streamlinet it oankeapproses en ferbettere de brûkersbetrutsenens.

The Recognition

About the A' Design Award yn Sulver

Macy’s Website Primêre Funksje: Webside-ynterface is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Macy’s Website Primêre Funksje: Webside-ynterface wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Macy’s Website Primêre Funksje: Webside-ynterface is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.