Macy’s App Redesign Primary Function: Mobile Winkelapplikaasje by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Mobile Winkelapplikaasje by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Mobyle Technologyen, Applikaasjes en Software Ûntwerp Competition Category.

SulverMobyl· 2020

Macy’s App Redesign Primary Function: Mobile Winkelapplikaasje

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award yn Sulver Winner in Mobyl Category

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Colors

The Design

About Macy’s App Redesign Primary Function: Mobile Winkelapplikaasje

Book Text: Macy's App is in mobile winkelapplikaasje dy't yn 2019 opnij ûntworpen is foar Android- en iOS-apparaten. De applikaasje lit klanten moade-, skjintme- en húsprodukten besjen en oankeapje fanôf in smartphone of tablet. De opmaak is helder en ienfâldich, en nimt fisuele oanwizings oer fan moademedia en konsuminte-technologyprodukten. Kamerabasearre ark stypje scan-en-betelje, en augmented reality-funksjes lit klanten produkten foarbyske foardat se oankeapje. It nije ûntwerp wie basearre op wiidweidich brûkersûndersyk en op klantefeedback, en de brûkersbetrutsenens naam ta nei de lansearring.

The Recognition

About the A' Design Award yn Sulver

Macy’s App Redesign Primary Function: Mobile Winkelapplikaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Macy’s App Redesign Primary Function: Mobile Winkelapplikaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Macy’s App Redesign Primary Function: Mobile Winkelapplikaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.