Pah Ji Hue Primaire Funksje: Tee-ferpakking troch Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Pah Ji Hue Primaire Funksje: Tee-ferpakking troch Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Pah Ji Hue Primaire Funksje: Tee-ferpakking

troch Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Klant: PAH JI HUE' International Co;Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

27,515

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #94468

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Pah Ji Hue Primaire Funksje: Tee-ferpakking

Boektekst: Pah Ji Hue is in ferpakkingssearje makke foar klassike Taiwanske tee en Taiwanske fruchttee. In rûne izeren bus befettet de fruchttee, dy't kombinearre is mei drûge frucht, en de boppekant fan de bus is bol makke troch modellearring. In papieren doaze befettet de klassike tee en draacht ienfâldige yllustraasjes yn in stedske styl. In houten doaze bringt beide produkttypen byinoar en kin ek brûkt wurde as opberchdoaze. Alle ferpakkingen wurde produsearre mei offsetdruk, mei ferskillende druklagen op de oerflakken. De searje presintearret it teeproeven op in kalme en ienfâldige wize.

De Erkenning

Oer de A' Design Award yn Sulver

Pah Ji Hue Primaire Funksje: Tee-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Pah Ji Hue Primaire Funksje: Tee-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Pah Ji Hue Primaire Funksje: Tee-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Ofmjittingen & Ferpakking: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Labels: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Produksjetechnology: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Untwerpútdaging: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Undersyk: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Ynspiraasje: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Projektdoer: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Operaasjestreamferrin: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patinten: Copyrights belong to PAH JI HUE' International Co;Ltd
Teamleden: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Ofbyldingskrediten: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019