Jiu Ming Tang Ferpakking foar Sterke Drank troch Qi-Jun Wang

Jiu Ming Tang Ferpakking foar Sterke Drank troch Qi-Jun Wang is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Jiu Ming Tang Ferpakking foar Sterke Drank

troch Qi-Jun Wang

Klant: Wang Qi-jun

A' Design Award yn Sulver Winner yn de kategory Ferpakking

25,097

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #96128

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jiu Ming Tang Ferpakking foar Sterke Drank

Jiu Ming Tang is in ûntwerp foar kadoferpakking foar Sineeske sterke drank, keppele oan it Drakenboatfestival. De bûtenste doaze is makke fan miljeufreonlik papier en foarme mei in hjitparsproses. In read segel ferwiist nei in tradisjoneel Sineesk winsk foar gelok. It segel wurdt iepenskuord en de doaze ûntfâldet him as in rôle, wat útnûget ta ynteraksje. It ienfâldige bûtenoerflak kontrastet mei kleurrike festyvale yllustraasjes fan binnen, wat in sterk fisueel effekt makket. It ûntwerp bringt tradisjonele festivalselminten yn in moderne ferpakking om de kulturele identiteit te stypjen.

De Erkenning

Oer de A' Design Award yn Sulver

Jiu Ming Tang Ferpakking foar Sterke Drank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Jiu Ming Tang Ferpakking foar Sterke Drank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Jiu Ming Tang Ferpakking foar Sterke Drank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Ofmjittingen & Ferpakking: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Labels: Bottle type design,Packing design,Earthenware, Knight-errant
Produksjetechnology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Untwerpútdaging: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Undersyk: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Ynspiraasje: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Projektdoer: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operaasjestreamferrin: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Teamleden: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han