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Jane Ynklapbere Telefoanferpakking by RRD Lab 2064

Jane Ynklapbere Telefoanferpakking by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.


BrûnsFerpakking· 2020

Jane Ynklapbere Telefoanferpakking

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Jane Ynklapbere Telefoanferpakking

Jane is in ferpakkingsûntwerp foar in ynklapbere mobile telefoan. It ûntwerp ferwiist nei bamboe en houten reepkes, in âlde Sineeske boekfoarm, en makket gebrûk fan tradisjonele Sineeske letterfoarmen. De doaze is folslein makke fan spesjaal papier mei in hout- en stoftekstuer, sûnder plastic of oare materialen. De brûkershandliedmachte wrapt om it bûtenoerflak hinne en wurdt op syn plak hâlden troch magneten. De hânlieding kin loskeppele en oprôlle wurde. De doaze giet iepen mei in lipke, en de produkten binnenyn binne skikt yn aparte lagen. De ferpakking mjit 198 by 192 by 47 millimeter.

The Recognition

About the A' Design Award yn Brûns

Jane Ynklapbere Telefoanferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Jane Ynklapbere Telefoanferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Jane Ynklapbere Telefoanferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging
Size 198*192*47 mm
Tags
Special paper, Magnets, Non-plastic
Production Technology
The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge
Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research
Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration
Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration
The project started in July 2019 in China and finished in December 2019
Operation Flow
Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents
Copyrights belong to RR Donnelley, 2020
Team Members
Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits
RRD Lab 2064

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