Zhengyuanpu Travellers Series Pu Er Tee Ferpakking by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Pu Er Tee Ferpakking by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Zhengyuanpu Travellers Series Pu Er Tee Ferpakking

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award yn Brûns Winner in Ferpakking Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Pu Er Tee Ferpakking

De Zhengyuanpu Travellers Series is in draachber ferpakkingsûntwerp foar Pu'er tee, in tradisjonele Sineeske drank. Pu'er tee wurdt meastal ferkocht as parste koeken fan 357 gram, dy't foar it setten mei in teepin iepenbrutsen wurde moatte. De Travellers Series befettet ynstee dêrfan in lytse porsje, sadat der gjin ark nedich is en de ferpakking gewoan iepenskuord wurde kin. Elke ferpakking mjit 50 by 85 by 3 millimeter en is makke fan katoenpapier. Reliëfdruk, ynperse en foaltstampe foarmje it teebyld en passe by de smaak fan de bedoelde konsuminten. Der is keazen foar feiligere materialen en in ienfâldiger produksjeproses.

The Recognition

About the A' Design Award yn Brûns

Zhengyuanpu Travellers Series Pu Er Tee Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Zhengyuanpu Travellers Series Pu Er Tee Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Zhengyuanpu Travellers Series Pu Er Tee Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating