Tongue-Bongue Snoeppakket by Victoria Ax

Tongue-Bongue Snoeppakket by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Tongue-Bongue Snoeppakket

by Victoria Ax

Client: Vi_ax

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Snoeppakket

De winsk wie om in pakket te meitsjen foar wat soart iten. By it ûntwikkeljen fan ferpakking is it meast wichtich om unfoarspelber te wêzen. Sûnt d'r in protte stereotypyske oplossingen op 'e merke binne, moat d'r wat oars socht wurde, moat men fuortgean fan' e sjabloanen. En der waard omtinken jûn oan itenproses sels lykas it nimmen en iten yn 'e mûle sette. Dit wie in eftergrûn foar idee. Minsken brûke de tonge om alle soarten snoep te sûgjen. Tongfoarmige lollipops meitsje in surrealistyske metafoar "tonge op (minsklike) tonge".

The Recognition

About the A' Design Award yn Brûns

Tongue-Bongue Snoeppakket is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tongue-Bongue Snoeppakket wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tongue-Bongue Snoeppakket foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.