WiseTribe Education Fisuele Identiteit by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2020

WiseTribe Education Fisuele Identiteit

by Somethink Brand

Client: WiseTribe education

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Fisuele Identiteit

WiseTribe Education is in fisuele identiteit dy't makke is foar in ûnderwiisorganisaasje dy't bern fan de berte oant tolve jier tsjinnet. De Sineeske merknamme weisi klinkt as it Ingelske wurd wise, dat ek de betsjutting fan tinken draacht. De identiteit brûkt fette kleurkombinaasjes en helpgrafiken om frijheid en ferbylding út te drukken. Maskotpersonaazjes, ûnder oaren in ynheemske figuer, in dinosauriër, in wiisheidsbeam en in planeet, helpe bern har te ferbinen mei it merk. De identiteit wurdt tapast op posters, sosjale media-sjabloanen, fisitekaartsjes, slûfen en spjeldsjes.

The Recognition

About the A' Design Award yn Sulver

WiseTribe Education Fisuele Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan WiseTribe Education Fisuele Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. WiseTribe Education Fisuele Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.