Holiday Gift Set Primêre Funksje: Ferpakking foar Kadoset by Salvita Bingelyte

Holiday Gift Set Primêre Funksje: Ferpakking foar Kadoset by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

Holiday Gift Set Primêre Funksje: Ferpakking foar Kadoset

by Salvita Bingelyte

Client: Salvita Design

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Holiday Gift Set Primêre Funksje: Ferpakking foar Kadoset

Fakânsjekadoset is in ferpakkingsûntwerp foar in kolleksje ferbrûkbere fakânsjekado's. De set befettet in sûkeladereep fan 80 g, in pakket krûdetee fan 40 g, in poatsje natuerlike huning fan 200 g en in kaniel-rûkende kears fan 140 g. De yllustraasjes binne ynspirearre troch Zemyna, de Litouske ierdegoadinne, hjir ôfbylde as in moderne figuer mei sneakers en koptelefoan. It lange wite hier fan de goadinne docht tinken oan snie en fertroude feestlike bylden. In dimpt natuerlik kleurpalet wjerspegelet de yngrediïnten. Offset, flexografy en digitaal printsjen wurde brûkt.

The Recognition

About the A' Design Award yn Sulver

Holiday Gift Set Primêre Funksje: Ferpakking foar Kadoset is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Holiday Gift Set Primêre Funksje: Ferpakking foar Kadoset wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Holiday Gift Set Primêre Funksje: Ferpakking foar Kadoset is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)