Buchanan's Red Seal Ferpakking foar Whiskyflesse troch Pierre Delebois - forceMAJEURE Design

Buchanan's Red Seal Ferpakking foar Whiskyflesse troch Pierre Delebois - forceMAJEURE Design is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2020

Buchanan's Red Seal Ferpakking foar Whiskyflesse

troch Pierre Delebois - forceMAJEURE Design

Klant: Diageo

A' Design Award yn Goud Winner yn de kategory Ferpakking

34,478

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #99305

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Buchanan's Red Seal Ferpakking foar Whiskyflesse

Buchanan's Red Seal is in ferpakkingsûntwerp foar in blended whisky. It ûntwerp omfettet in nije flessestruktuer, etiketten en in kadodoaze. De flesse hat sêfte rûnings dy't it reade segel omliste dat yn it hert fan de foarkant pleatst is. It wapen fan Buchanan's is yn reliëf oanbrocht op de efterkant fan it glês, sadat it wapen troch de foarkant hinne sichtber is. In hantekening yn reliëf stiet neist it segel. It amberkleurige glês giet oan de basis oer yn in griene tint, in skaaimerk dat de hiele rige dielt. De kadodoaze iepenet as in boek en toant sa de flesse.

De Erkenning

Oer de A' Design Award yn Goud

Buchanan's Red Seal Ferpakking foar Whiskyflesse is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Buchanan's Red Seal Ferpakking foar Whiskyflesse wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Buchanan's Red Seal Ferpakking foar Whiskyflesse makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Ofmjittingen & Ferpakking: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Labels: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Produksjetechnology: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Untwerpútdaging: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Ynspiraasje: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Teamleden: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Ofbyldingskrediten: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio