Be Er Xiang Twelve Constellations Sinneblomsiedferpakking by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Sinneblomsiedferpakking by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Be Er Xiang Twelve Constellations Sinneblomsiedferpakking

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Sinneblomsiedferpakking

Be Er Xiang Twelve Constellations is in ferpakkingsûntwerp foar sinneblomsieden, makke foar in nij merk. De ferpakking is fan blik mei in binnenste plestik sek, en de grafyk is produsearre mei fjouwerkleurendruk. Elke ferpakking hat in trochsneed fan 100 millimeter en in hichte fan 150 millimeter. De yllustraasjes kombinearje de tolve stjerrebylden mei sinneblommotiven. It stjerrebyldtema waard keazen om't it in ûnderwerp is dat bekend is ûnder jonge minsken. It doel is om it nije merk in ûnderskiedend uterlik te jaan en jonge konsuminten oan te lûken.

The Recognition

About the A' Design Award yn Brûns

Be Er Xiang Twelve Constellations Sinneblomsiedferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Be Er Xiang Twelve Constellations Sinneblomsiedferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Be Er Xiang Twelve Constellations Sinneblomsiedferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019