Mixed Reality Holografyske Ynstallaasje by Aleksandr Volkov

Mixed Reality Holografyske Ynstallaasje by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Evenemint en Barren Ûntwerp Competition Category.

SulverEvenemint· 2020

Mixed Reality Holografyske Ynstallaasje

by Aleksandr Volkov

Client: Economiton

A' Design Award yn Sulver Winner in Evenemint Category

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The Design

About Mixed Reality Holografyske Ynstallaasje

Mixed Reality is in ynteraktive holografyske ynstallaasje makke foar in eksposysjestand oer de enerzjystrategy fan de stêd Moskou. De ynstallaasje is basearre op it Pepper's Ghost-prinsipe, dat útwreide waard mei ekstra lagen. In LED-eftergrûnmuorre, trije flierprojektors en oan it plafond monteare LED-ferljochting wurkje gear mei holografyske folie, spegels en lûd. Animearre ljocht en skaad jouwe de projektearre objekten in sterk gefoel fan oanwêzigens. Besikers selektearje in ûnderwerp op in touchscreen en sjogge figueren en grafiken yn 'e loft ferskinen en oplossen.

The Recognition

About the A' Design Award yn Sulver

Mixed Reality Holografyske Ynstallaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mixed Reality Holografyske Ynstallaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mixed Reality Holografyske Ynstallaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.