Hidro Mamma Mia Selsmakke Pasta-Masine by Arbo Design

Hidro Mamma Mia Selsmakke Pasta-Masine by Arbo Design is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Bakark, Tafelark, Drinkark en Keukenark Ûntwerp Competition Category.

SulverKeukenark· 2020

Hidro Mamma Mia Selsmakke Pasta-Masine

by Arbo Design

Client: ARBO design

A' Design Award yn Sulver Winner in Keukenark Category

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The Design

About Hidro Mamma Mia Selsmakke Pasta-Masine

Hidro Mama Mia is in sosjaal-kulturele rêdding fia Italjaanske gastronomy. Ekstreem maklik te brûken, it is ljocht en kompakt, maklik foar opslach en ferfier. It makket feilige hege produktiviteit mooglik, en leveret in noflike kokenûnderfining oan 'e famylje yn it libben fan elke dei en freonen ynteraksje. De motor is folslein yntegreare yn 'e transmissesset, en biedt krêft, robustheid en feilich gebrûk, en leveret ek maklik skjinmeitsjen en stipe. It snijt deeg mei ferskate dikte, en kin in ferskaat oan gerjochten tariede: pasta, noedels, lasagna, brea, gebak, pizza en mear.

The Recognition

About the A' Design Award yn Sulver

Hidro Mamma Mia Selsmakke Pasta-Masine is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Hidro Mamma Mia Selsmakke Pasta-Masine wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Hidro Mamma Mia Selsmakke Pasta-Masine is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extremely easy to use, Mamma Mia is light and compact, easy to storage and transport. It allows safe high productivity, providing a pleasant cooking experience to the family into every day's life and friends interaction.

In addition to the dough prepare and lamination, the Mamma Mia also cuts the pasta with different thickness, being able to prepare a variety of dishes: pasta, noodles, lasagna, bread, pastry, pizza, etc.

The engine is totally integrated in the transmission set, offering robustness and safe use, in addition to facilitate the cleaning and regular maintenance.
Dimensions & Packaging: Product dimensions: Width 380mm x Depth 320mm x Height 226mm
Tags: Fresh home-made pasta, Achieve best result, Meaning innovation, Product design, Best pasta maker machine
Production Technology: The manufacturing process uses the following technologies: metal stamping and plastic injection. The product receives in some parts that composes it, the epoxy painting process as well. The materials used are: carbon steel, 304 stainless steel rollers, ABS plastic, nylon, armor-plated bearings and LEDs.
Design Challenge: The challenge was to innovate through a Laminator Electric Cylinder, reflecting a new strategic position for market leadership resumption. The idea of export, meets technical international, health legislation and leads all demands. Efficient and modern was marked as directions, even as to take advantage of the current production process to ensure low investment in tools. Hydro had its first experience with design and Mamma Mia inaugurates a new strategy to be adopted to future portfolio.
Research: Consumer-Centric Insights with Design based approach to solving problems. We collect all data through an immersive process, including consumer, designers and multidisciplinary teams (marketing, engineer, sustainability, anthropology).

Method: Research (map & understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.

Tools: Desk Research, Field Research, Focus Groups, Consumer Insights, Trend Mappings, Prototyping.

Objectives: Bring innovation and differentiation to the market.
Inspiration: Inspired to serve the immigrant community living in Latin America, in special Italians and descendants, the Mama Mia brings a socio-cultural rescue through gastronomy and handcraft products, facilitating and enhancing the activity of homemade pasta dough prepare.

Its design is not limited to the stereotype of traditional products and brings differentiation through a reinterpretation of the past, connecting the object to the current lifestyle and finally delivering a pleasurable experience with gourmet high performance.
Project Duration: The project has started in June 2019 and finished in December 2019. All project and development has been made in Brazil.
Operation Flow: 1. prepares the dough according to favorite recipe or as indicated by the Company;
2. turns on the laminator and passes the dough through the rolling cylinders;
3. adjust the laminator to obtain a greater dough thickness and gradually decrease it by adjusting the handle until the desirable thickness;
4. dough can be cut like a tagliarini pasta by passing it through the cutter nozzle.
Patents: Patent No
Copyrights Hidro Industrial, 2019
Team Members: Valkiria Pedri Fialkowski (ARBO design)
Daniel Kroker (ARBO design)
Image Credits: Main image: ARBO design
Image #1: ARBO design
Image #2: ARBO design and Shutterstock
Image #3: ARBO design and Shutterstock
Image #4: ARBO design and Shutterstock