Xiao Jing Koffer by Zaiyong Fa is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Moade- en Reisaksessoires Ûntwerp Competition Category.

SulverAksessoire· 2020

Xiao Jing Koffer

by Zaiyong Fa

Client: Taobao Xinxuan

A' Design Award yn Sulver Winner in Aksessoire Category

27,511

Verified Award Winner

Verify Award Status for #99537

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiao Jing Koffer

Xiao Jing is in koffer mei in hurde skaal, ynspirearre op de learen riemen dy't eartiids brûkt waarden om bagaazje tidens it reizgjen fêst te setten. De foarste skaal hat in ferhege roasterfoarm dy't tinken docht oan krúste riemen, mei op elk snijpunt in krúspatroan dat op naaigaren liket. It roaster fersterket de skaal ek tsjin druk. In trijelaachse skaal soarget foar sterkte en slytfêstens, en it oerflak is ôfwurke mei in elektroanyske skrobbehanneling. Skowende lagers hâlde de beweging soepel en stil. De binnenkant is opdield yn aparte romten foar klean, toaletartikelen, dokuminten en elektroanika.

The Recognition

About the A' Design Award yn Sulver

Xiao Jing Koffer is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Xiao Jing Koffer wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Xiao Jing Koffer is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
Dimensions & Packaging: 15inch，20inch，24inch
Tags: suitcase,luggage,case,travel,trip
Production Technology: The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
Design Challenge: Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
Research: As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
Inspiration: Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.
Project Duration: It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
Operation Flow: The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
Team Members: Tang Jiazheng
Fa Zaiyong