The Wild Fhéiniúlacht Chorparáideach le Chao Xu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh The Wild Fhéiniúlacht Chorparáideach le Chao Xu.

IarannGrafaic· 2020

The Wild Fhéiniúlacht Chorparáideach

le Chao Xu

Cliant: AhnLuh Luxury Resorts and Residences

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #100724

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le The Wild Fhéiniúlacht Chorparáideach

Is dearadh branda é seo d’ionad só nua, tógtha ar bharr sléibhe Huangbai i gCúige Hunan. Is é aidhm an tionscadail seo aeistéitiúil traidisiúnta na Síne a chomhcheangal le simplíocht an Iarthair i ndearadh brandála. Bhain an fhoireann deartha tréithe saibhre ainmhithe agus plandaí i sliabh Huangbai agus dhear siad lógó cruth craein ag úsáid teicníc phéintéireachta traidisiúnta na Síne, bhí cleite na gcraenacha simplithe i bpatrún dearaidh. Is féidir leis an bpatrún bunúsach seo gach cineál ainmhithe agus plandaí （atá sa sliabh a fhoirmiú, agus chuir sé cuma chomhchuí ar na heilimintí dearaidh go léir.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh The Wild Fhéiniúlacht Chorparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh The Wild Fhéiniúlacht Chorparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh The Wild Fhéiniúlacht Chorparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Toisí & Pacáistiú: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Clibeanna: branding design, logo, Chinese style, hotel branding, simple
Teicneolaíocht Táirgthe: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Dúshlán Deartha: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Taighde: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspioráid: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Fad an Tionscadail: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Baill Foirne: Creative director:Chao Xu
Graphic design:Chao Xu