Plaitíneam Grafaic · 2023
Ancora Féiniúlacht Branda
by Keiichiro Yanagi - Harajuku Design Inc.
- Duais Plaitíneim A' Design Award 2023 in Grafaic
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Féiniúlacht Branda
Is siopa branda é Ancora a dhíolann pinn tobair agus stáiseanóireachta. Sa lá atá inniu ann, tá an digitiú agus teicneolaíocht faisnéise agus cumarsáide ag dul chun cinn go tapa. Ar an láimh eile, díríonn Ancora ar athbheochan cumarsáide pearsanta analógach. Déanann Ancora athmhachnamh ar na luachanna seo ina gcuireann a mbealach scríbhneoireachta, ag tarraingt ón gcroí áthas ar fáil a sheachadann freisin eispéireas speisialta cosúil le pinn tobair inoiriúnaithe ar féidir iad a chomhcheangal ar iliomad bealaí; agus cumasc dúch ag baint úsáide as croiteoir mhanglaim.
About the Duais Plaitíneim A' Design Award
Bhuaigh an dearadh Ancora Féiniúlacht Branda Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Ancora Féiniúlacht Branda leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Ancora Féiniúlacht Branda a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
