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UltiSante Brand Identity Aitheantas Branda by JBBC Branding Consultancy

UltiSante Brand Identity Aitheantas Branda by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.


Cré-umhaGrafaic· 2020

UltiSante Brand Identity Aitheantas Branda

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #101047

Colors

The Design

About UltiSante Brand Identity Aitheantas Branda

Is aitheantas branda é UltiSante a cruthaíodh do tháirge sláinte atá bunaithe ar thaighde cliniciúil fadtéarmach. Léiríonn an t-aitheantas nuálaíocht eolaíoch in éineacht le cúram daonna. Comhcheanglaítear glas le liath dorcha chun nuálaíocht agus solas na beatha a chur in iúl. Tagann an ton glas chun cinn ó chroílár an chlúdaigh liath dhorcha, ag léiriú phríomhchomhpháirt an táirge. Cuireann sonraí óir tuiscint ar ghradam leis, agus léiríonn grádán datha an próiseas leanúnach i dtreo sláinte níos fearr. Cuirtear an t-aitheantas i bhfeidhm ar chlúdach litreach, ar sholas, ar bhalla agus ar chatalóg.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh UltiSante Brand Identity Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh UltiSante Brand Identity Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh UltiSante Brand Identity Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
Dimensions & Packaging
Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
Tags
Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
Production Technology
At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
Design Challenge
Balance among feelings of human care, the nature and innovation
Inspiration
"By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
Project Duration
The project started in May 2019 and finished in Oct 2019 in Taiwan.
Operation Flow
The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
Patents
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members
Director: Jiunguo Yu
Designer: Huiyu Zhuang
Image Credits
Jblossom Branding Consultancy Co., Ltd

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