Beyond the Blue Leabhar by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Clóite Competition Category.

AirgeadCló· 2020

Beyond the Blue Leabhar

by Sung ho Nam

Client: Cosmo-Sloth

Duais Airgid A' Design Award Winner in Cló Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Leabhar

Is leabhar é Beyond the Blue faoi shaincheisteanna comhshaoil a bhaineann leis an bhfarraige. Cuirtear gach caibidil i láthair le slis dhaite ar leith a léiríonn aghaidh dhifriúil den aigéan. Seasann slis ghlas d'fhoraois farraige folláin, agus tagraíonn slis dhearg d'fharraige atá dorchaithe le fuil míolta móra. Úsáidtear an dath mar bhealach simplí uilíoch chun ábhair chasta chomhshaoil a mhíniú do léitheoirí de gach aois. Tá an leabhar 187 mm ar leithead agus 245 mm ar airde, agus tá 90 leathanach ann. Baintear úsáid as dúch ola pónairí soighe ar pháipéar mata 100 g don phriontáil, agus laghdaíonn ceangal snáithe an méid gliú a úsáidtear.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Beyond the Blue Leabhar Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Beyond the Blue Leabhar ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Beyond the Blue Leabhar a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam