SberBank Online Feidhm Phríomha: Feidhmchlár Baincéireachta Móibílí le SberBank Online Design Team

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Soghluaiste é an dearadh SberBank Online Feidhm Phríomha: Feidhmchlár Baincéireachta Móibílí le SberBank Online Design Team.

AirgeadSoghluaiste· 2021

SberBank Online Feidhm Phríomha: Feidhmchlár Baincéireachta Móibílí

le SberBank Online Design Team

Cliant: Sberbank

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Soghluaiste

35,093

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #101823

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le SberBank Online Feidhm Phríomha: Feidhmchlár Baincéireachta Móibílí

SberBank Online is feidhmchlár baincéireachta móibílí é a forbraíodh do bhanc mór Rúiseach. Tá beagnach gach táirge baincéireachta de chuid an bhainc ar fáil ar líne tríd an bhfeidhmchlár. Tá seirbhísí baincéireachta traidisiúnta comhcheangailte le gnéithe stíl mhaireachtála amhail comhráite, scéalta agus catalóg. Is féidir cártaí poist agus greamáin ildaite a chur le haistrithe airgid chun iad a dhéanamh níos pearsanta. Nuair a thógann idirbheart tréimhse fhada, taispeántar scáileán beoite in ionad leathanaigh luchtaithe folamh. Déantar na príomhscáileáin agus na scáileáin fháilte a phearsantú de réir suíomh agus am an lae.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh SberBank Online Feidhm Phríomha: Feidhmchlár Baincéireachta Móibílí Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh SberBank Online Feidhm Phríomha: Feidhmchlár Baincéireachta Móibílí ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh SberBank Online Feidhm Phríomha: Feidhmchlár Baincéireachta Móibílí a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Toisí & Pacáistiú: Above iOS 10.0 / Above Android 10.0
Clibeanna: Digital Banking, Personalization, Emotional Design, app.
Teicneolaíocht Táirgthe: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Dúshlán Deartha: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Taighde: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspioráid: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Fad an Tionscadail: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Sreabhadh Oibríochta: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.