Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach le Karen Cuthbert

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach le Karen Cuthbert.

AirgeadGrafaic· 2021

Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach

le Karen Cuthbert

Cliant: Gerhard Wolff – Wolffstrunk

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #103697

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach

Is aitheantas corparáideach é Wolffstrunk a cruthaíodh do bhranda schnapps torthaí agus licéar torthaí a tháirgtear i ndriogaire príobháideach. Is é an laghdú grafach agus an chruinneas a shaintréithíonn an t-aitheantas amhairc. Feidhmíonn fíor shimplithe de mhac tíre mar mharc dearaidh an chórais dearaidh chorparáidigh, agus cuirtear cruth stílithe braoin leis an bhfíor. Tugann ceann inaistrithe carachtar greannmhar don mharc agus ceadaíonn sé leagain amach dhinimiciúla. Cuimsíonn an córas marc ilchodach, doiciméid ghnó, lipéid bhuidéil, póstaeir, cártaí poist, leabhar branda agus beochan ghairid suíomh gréasáin.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Wolffstrunk Príomhfheidhm: Aitheantas Corparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Toisí & Pacáistiú: Brandbook: 128 mm x 175 mm, 132 pages
Clibeanna: Corporate Identity, Corporate Design, Brand Design, Logo Design
Teicneolaíocht Táirgthe: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Dúshlán Deartha: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Taighde: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspioráid: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Fad an Tionscadail: The project was my bachelor thesis and took about 4 month time.
Sreabhadh Oibríochta: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Paitinní: Copyrights belong to Karen Cuthbert, 2020
Baill Foirne: Karen Cuthbert
Creidiúintí Íomhá: #1-#5 Karen Cuthbert, 2020