Pizzamax Aitheantas Branda le Salvita Bingelyte

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Pizzamax Aitheantas Branda le Salvita Bingelyte.

Cré-umhaGrafaic· 2020

Pizzamax Aitheantas Branda

le Salvita Bingelyte

Cliant: Salvita Design

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #102715

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Pizzamax Aitheantas Branda

Is aitheantas branda é Pizzamax do shlabhra beag bialann pizza sa Liotuáin. Mheasc an t-aitheantas roimhe seo roinnt stíleanna grafacha agus is beag tuiscint a thug sé do chustaiméirí ar an mbranda. Baineann an t-athdhearadh úsáid as lógó simplithe le dearg, dubh agus bán, dathanna a bhaineann le pizza clasaiceach Iodálach. Tá na focail pizza agus max curtha ar thaobhanna difriúla de na cártaí gnó agus na boscaí pizza. Tá foircinn chuara ag na litreacha M agus X a thugann le fios báicéirí ag iompar pizzaí lena n-airm dírithe amach. Cuirtear an t-aitheantas i bhfeidhm ar chártaí gnó, ar pháipéarachas ceannteidil, ar bhoscaí pizza agus ar éadaí.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Pizzamax Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pizzamax Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Pizzamax Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Toisí & Pacáistiú: I created business cards, letterhead, pizza box and clothing branding.
Clibeanna: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Teicneolaíocht Táirgthe: I opted to use classic colors on white and black backgrounds.
Dúshlán Deartha: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Taighde: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspioráid: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Fad an Tionscadail: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Sreabhadh Oibríochta: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Creidiúintí Íomhá: Copywriter Erin Hope Stevens