BlackDrop Aitheantais Branda by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2020

BlackDrop Aitheantais Branda

by Aleks Brand

Client: Aleks Brand

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Aitheantais Branda

Is Tionscadal Straitéise Branda agus Aitheantais pearsanta é seo. Is slabhra siopaí agus branda é BlackDrop a dhíolann agus a dháileann caife. Is tionscadal pearsanta é BlackDrop a forbraíodh i dtosach chun an ton agus an treo cruthaitheach a shocrú do ghnó cruthaitheach neamhspleách neamhspleách. Cruthaíodh an Aitheantas Branda seo chun Aleks a shuíomh mar chomhairleoir branda iontaofa sa phobal tosaithe. Seasann BlackDrop do bhranda tosaithe slick, comhaimseartha, trédhearcach a bhfuil sé mar aidhm aige a bheith ina bhranda gan am, inaitheanta, atá chun tosaigh sa tionscal.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh BlackDrop Aitheantais Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh BlackDrop Aitheantais Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh BlackDrop Aitheantais Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand