Grundig Serenity Déantóir Tae by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Fearas Tí Competition Category.
AirgeadFearas Tí· 2020
Grundig Serenity Déantóir Tae
Client: Arçelik A.Ş
Duais Airgid A' Design Award Winner in Fearas Tí Category
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About Grundig Serenity Déantóir Tae
Is déantóir tae comhaimseartha é Serenity a dhíríonn ar eispéireas úsáideora lúcháireach. Díríonn an tionscadal den chuid is mó ar eilimintí aeistéitiúla agus ar eispéireas an úsáideora mar tugann an príomh aidhm le tuiscint go mbeadh an táirge difriúil ó na táirgí atá ann cheana. Tá duga an déantóra tae níos lú ná an corp a ligeann don táirge breathnú thar an talamh a thugann féiniúlacht uathúil dó. Tacaíonn corp beagáinín cuartha in éineacht le dromchlaí slisnithe le haitheantas uathúil an táirge.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Grundig Serenity Déantóir Tae Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Grundig Serenity Déantóir Tae ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Grundig Serenity Déantóir Tae a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
- Dimensions & Packaging
- 173mm(max.) x 250mm(max.) x 260mm
- Tags
- Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
- Production Technology
- • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding - Design Challenge
- Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
- Research
- The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
- Inspiration
- The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
- Project Duration
- The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
- Operation Flow
- The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
- Patents
- Copyrights belong to Arçelik A.Ş, 2019
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