Woonwaard Féiniúlacht Chorparáideach by Ruud Winder - Rebrandt

Woonwaard Féiniúlacht Chorparáideach by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Duais Óir A' Design Award in Dearadh Grafach Competition Category.

ÓrGrafaic· 2021

Woonwaard Féiniúlacht Chorparáideach

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Duais Óir A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Féiniúlacht Chorparáideach

Is féiniúlacht chorparáideach í Woonwaard a cruthaíodh do cheann de na comhlachais tithíochta is mó san Ísiltír. Tá an fhéiniúlacht nua-aimseartha ach dáiríre, agus cuireann sí suaimhneas agus sáimhe in iúl. Léiríonn an dearadh éagsúlacht na dtionóntaí agus na gnéithe dearfacha a bhaineann le cíos a íoc. Tugtar sraith uathúil ciorcal do gach feidhmchlár, tógtha as bundearadh ina bhfuil breis is 250 ciorcal i gcomhdhéanaimh agus i ndathanna éagsúla. Úsáideann na meáin chlóite páipéar deimhnithe FSC le sé dhath Pantone móide dubh. Laghdaíonn feidhmchláir dhigiteacha úsáid an pháipéir.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Woonwaard Féiniúlacht Chorparáideach Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Woonwaard Féiniúlacht Chorparáideach ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Woonwaard Féiniúlacht Chorparáideach mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®