Settlements Feachtas Comhtháite le Pancho Gonzalez

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Settlements Feachtas Comhtháite le Pancho Gonzalez.

Cré-umhaFógraíocht· 2020

Settlements Feachtas Comhtháite

le Pancho Gonzalez

Cliant: Inbrax

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Fógraíocht

13,756

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #103849

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Settlements Feachtas Comhtháite

Tá lonnaíochtaí ina réaltacht ar fud an domhain agus go háirithe i Meiriceá Laidineach. Féachann an dearadh fógraíochta seo le cistí a bhailiú ar bhealach difriúil agus déantar é sin trí scannán a sheoladh nach raibh ann sa deireadh. Chun ticéad a fháil, bhí ar dhaoine dul chuig suíomh Gréasáin an scannáin chun a dticéid a cheannach agus nuair a rinne siad thuig siad nach raibh an scannán ann, ionas go bhféadfadh siad a gcuid airgid a bhronnadh ar an bhfondúireacht.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Settlements Feachtas Comhtháite Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Settlements Feachtas Comhtháite ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Settlements Feachtas Comhtháite riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Toisí & Pacáistiú: Trailers, posters, digital ads and social media.
Clibeanna: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teicneolaíocht Táirgthe: Integrated campaign across 5 countries in South America.
Dúshlán Deartha: First online collecting campaign done by Techo Latam.
Taighde: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspioráid: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Fad an Tionscadail: Chile, Peru, Argentina, Brazil and Colombia.
Sreabhadh Oibríochta: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Paitinní: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Baill Foirne: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Creidiúintí Íomhá: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando