Seaside Home For Music Fans Feachtas Margaíochta Eispéiris by Taobao Design

Seaside Home For Music Fans Feachtas Margaíochta Eispéiris by Taobao Design is a highly esteemed winner of the very prestigious 2025 Duais Óir A' Design Award in Dearadh Fógraíochta Competition Category.

ÓrFógraíocht· 2025

Seaside Home For Music Fans Feachtas Margaíochta Eispéiris

by Taobao Design

Client: Taobao Design

Duais Óir A' Design Award Winner in Fógraíocht Category

155,964
Verified Award Winner
Verify Award Status for #171886

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seaside Home For Music Fans Feachtas Margaíochta Eispéiris

Is tionscadal margaíochta bunaithe ar chnámhscéal é Seaside Home For Music Fans a cruthaíodh d'fhéile cheoil agus ealaíon a reáchtáladh in Aranya. Rinneadh solas cuardaigh de chiúb íocónach an bhranda, in éineacht le dathanna grádáin an chósta agus cruthanna tonnfhoirmeacha fuaime. Chuir limistéir taispeántais as líne taispeántais ilchéadfacha agus cluichí a bhain leis an gceol ar fáil trí shuiteálacha idirghníomhacha. Trí shruthú beo idirghníomhach, bhí lucht féachana i gcéin in ann turas a thabhairt ar na limistéir agus féachaint ar léirithe. Tógadh an t-ionad le fráma cruach éadrom, ábhair in-athnuaite agus péinteanna agus fabraicí ar bheagán astaíochtaí. D'fhreastail níos mó ná 70,000 lucht leanúna air.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Seaside Home For Music Fans Feachtas Margaíochta Eispéiris Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Seaside Home For Music Fans Feachtas Margaíochta Eispéiris ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Seaside Home For Music Fans Feachtas Margaíochta Eispéiris mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimensions & Packaging: This project attracted more than 70,000 fans.
Tags: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Production Technology: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Design Challenge: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Research: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspiration: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Project Duration: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Operation Flow: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Team Members: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin