TopolinoWorld Feachtas Seolta Táirge le Digital Panorama

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh TopolinoWorld Feachtas Seolta Táirge le Digital Panorama.

ÓrFógraíocht· 2025

TopolinoWorld Feachtas Seolta Táirge

le Digital Panorama

Cliant: FIAT Turkiye

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Fógraíocht

93,512

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #166839

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le TopolinoWorld Feachtas Seolta Táirge

Is feachtas amhairc ríomhghinte é TopolinoWorld a cruthaíodh le haghaidh sheoladh an Fiat Topolino. Cuireann an feachtas sraith radharc mionsamhla beoite i láthair, agus léiríonn gach radharc gné amháin den fheithicil, ar nós in-athluchtaitheachta, aclaíochta, méid dlúith agus cur chuige atá neamhdhíobhálach don chomhshaol. Tá na radhairc mhionsamhla stílithe mar thimpeallachtaí ar nós bréagán, ionas go bhfanann na gnéithe spraíúil agus éasca le tuiscint. Baineadh úsáid sa léiriúchán as samhaltú nós imeachta, rindreáil fíor-ama, ga-rianú agus ionsamhlú ar scála 1:10 i dtaifeach 4K.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh TopolinoWorld Feachtas Seolta Táirge Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh TopolinoWorld Feachtas Seolta Táirge ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh TopolinoWorld Feachtas Seolta Táirge mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
Toisí & Pacáistiú: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
Clibeanna: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
Teicneolaíocht Táirgthe: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
Dúshlán Deartha: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
Taighde: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
Inspioráid: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
Fad an Tionscadail: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
Sreabhadh Oibríochta: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
Baill Foirne: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul