Harlem Advocacy Sraith Póstaer le Jiaqi Song

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Harlem Advocacy Sraith Póstaer le Jiaqi Song.

Cré-umhaGrafaic· 2021

Harlem Advocacy Sraith Póstaer

le Jiaqi Song

Cliant: Bandujo Advertising Design

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

11,237

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #107915

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Harlem Advocacy Sraith Póstaer

Is sraith póstaer feachtas fógraíochta í Harlem Advocacy a cruthaíodh do chlár abhcóideachta sláinte poiblí atá lonnaithe i Harlem, Cathair Nua-Eabhrac. Cuireann na póstaeir glas branda le chéile in éineacht le deilbhíní léaráide, agus léiríonn gach deilbhín seirbhís amháin, mar shampla tacaíocht leighis, shóisialta, oideachasúil nó tacaíocht a bhaineann le poist. Taispeánann príomhphóstaer amháin na deilbhíní go léir le chéile. Le haghaidh dáileacháin phoiblí, roinntear an tsraith ina póstaeir aonair, agus taispeánann gach ceann acu deilbhín amháin i méid mór. Tá tionchar ag an bpop art ar an stíl amhairc, ionas gur féidir le cónaitheoirí áitiúla na seirbhísí a aithint go tapa.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Harlem Advocacy Sraith Póstaer Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Harlem Advocacy Sraith Póstaer ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Harlem Advocacy Sraith Póstaer riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Toisí & Pacáistiú: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Clibeanna: graphic design, poster, illustrations, social service, poster design
Teicneolaíocht Táirgthe: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Dúshlán Deartha: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Taighde: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspioráid: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Fad an Tionscadail: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Sreabhadh Oibríochta: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.