Airgead Grafaic · 2021
Branding Accademia of Perugia Córas Branda Agus Feachtas
by Paul Robb
- Duais Airgid A' Design Award 2021 in Grafaic
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Córas Branda Agus Feachtas
Bhí aitheantas físiúil nua ag teastáil ó Academia Perugia chun fonn na hinstitiúide bogadh go tapa amach anseo a léiriú. D’oibrigh S&P le foireann agus mic léinn ABA chun ranna agus gnéithe éagsúla den Acadamh a thabhairt isteach. Dearthóirí' Ba é an dúshlán a bhí ann féiniúlacht branda cinéiteach aontaithe agus ailtireacht a chruthú a thug indibhidiúlacht do na cúrsaí aonair freisin. Chruthaigh siad córas féiniúlachta fuinniúil, láidir, dearfach a oibríonn trasna na n-ealaíon éagsúil ag seachaint na clichés agus na gnáthaimh.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Branding Accademia of Perugia Córas Branda Agus Feachtas Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Branding Accademia of Perugia Córas Branda Agus Feachtas ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Branding Accademia of Perugia Córas Branda Agus Feachtas a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
