Chadao Leabhar by Wang Zhi is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Clóite Competition Category.

Cré-umhaCló· 2021

Chadao Leabhar

by Wang Zhi

Client: Yunnan TAETEA Group Co., Ltd.

Duais Cré-umha A' Design Award Winner in Cló Category

13,754

Verified Award Winner

Verify Award Status for #109424

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chadao Leabhar

Úsáidtear ábhair chlúdaigh agus dathanna an chlúdaigh chrua chun bealach soiléir a chruthú chun dathanna tipiciúil tae Pu'er a chur i láthair. Tá dearadh agus leagan amach an chló fágtha bán i gceart, agus tá an leagan amach iomlán lán d’athruithe. Úsáidtear teanga deartha nua-aimseartha chun charm tae Pu'er na Síne a mhíniú, agus tá dearadh na caibidle simplí agus soiléir. Tá na pictiúir agus an t-ábhar meaitseáilte go maith agus suimiúil. Cuirtear na grafaicí agus an téacs i láthair go comhchuí agus i gceart.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Chadao Leabhar Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Chadao Leabhar ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Chadao Leabhar riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Dimensions & Packaging: Book size: 170mm x 240mm x 23mm
Tags: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Production Technology: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Design Challenge: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Research: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiration: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Project Duration: January 1 to 31, 2018; Beijing, China
Operation Flow: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Patents: Copyrights belong to Foreign Languages Press, 2018
Team Members: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Image Credits: Photographe: Wang Haifei, Sun Yishuai