Iarann Grafaic · 2021
Hmp Aitheantas Amhairc
- Duais Iarainn A' Design Award 2021 in Grafaic
- CLIENT: Made for you
- Estimated Number of Design Views: 11,197
- Verification code EE721F9E20 · Verify this award
Colors
About Hmp Aitheantas Amhairc
Is aitheantas amhairc é HMP a cruthaíodh do ghrúpa innealtóireachta meicniúla. Cuireann an lógó béim ar neart na cuideachta agus tugann sé soiléireacht dá cumarsáid. Cruthaítear na litreacha ar an mbealach céanna a stampálann an grúpa iad ar a chuid píosaí. Léiríonn na sceitsí agus na scéimeanna teicniúla sa chúlra an tacaíocht dhomhanda a chuireann HMP ar fáil. Léirítear gach réimse saineolais le picteagram agus le dath ar leith, a roghnaíodh in éineacht leis an gcliant chun na seirbhísí éagsúla a shoiléiriú. Tá an aitheantas curtha in oiriúint do mheáin dhigiteacha agus chlóite, lena n-áirítear cártaí gnó, páipéar ceannlitir agus fillteáin.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Hmp Aitheantas Amhairc Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Hmp Aitheantas Amhairc ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Hmp Aitheantas Amhairc as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - Tags
- mechanical, graphic design, paris, industrial,
- Production Technology
- Logo
Business card
Letterhead paper
Folder - Design Challenge
- How to modernize and make more human an industrial universe.
- Research
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - Inspiration
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Project Duration
- The project started in January 2019 and finished in September 2019.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Image Credits
- Photographer: Maxime Huriez
